SEO and content marketing are two of the most popular marketing tactics, often they are not considered in the same context. Content marketing and SEO are not two separates instead are integrated ones and, in this article, we will discuss the integration of these two concepts successfully. But before that, we need to understand both of these concepts separately as well. Once you will go through this article carefully, you will come to know how you can integrate both approaches to improve the results and increase the returns.
Introduction to SEO
SEO means search engine optimization that means to bring the natural or organic traffic. You can find even a detailed explanation of SEO or search engine optimization in which the site is optimized as per search engine rules so that it can generate more traffic.
For small businesses, SEOs are only concerned about ranking for commercial and big terms. No doubt this is the most important fact and one should be concerned for that, but as every of the business competitors will try to beat top rank for those big commercial terms, so these can be super-competitive terms as well.
Here, in such super-competitive business era, it is the content marketing that can portray your exact and real marketing approach in front of your customers. When your customer will compare the services or products then your content marketing can provide you a platform through search engines. You can generate leads quite before your competitors by establishing contacts with your potential clients and you can also illustrate your credibility in front of them.
In short, you can improve your business ranking for the especially coveted commercial terms by building proper and organic links with your targeted customers and by naturally improving your ranking for the competitive terms.
Introduction to Content Marketing
As per experts, content marketing can be defined as to create and distribute relevant, valuable, and consistent content to attract and get most valuable leads for the business. The objective of content marketing is to drive profitable customer action. Created content can sometimes help the readers to understand the product, while sometimes it can be for their entertainment only.
There are many organizations that create the content not for attracting leads instead for entertaining their customers. In such cases, content is created in a way so that it cannot only entertain the customers but also can promote the business as well.
Average business organizations usually create practical content that is related to their product or service. In this way, they try to attract their target customers by enlisting the benefits of their product and services in various manners and by a variety of contents.
SEO professionals usually publish such product and business relevant content on various marketing sites. Digital marketing is a concept that can help them to decide and know how their marketing strategy should be and help them in building a relationship with their customers.
With a properly optimized content strategy, the business can set up and establish a relationship with their partners as well. It is all about marketing when SEO professionals design any content strategy for product or service.
Integration of SEO and Content Marketing
Marketing is about being at the right place and at the right time. Today is the world of internet and whenever one has to ask and know about something it takes the help of Google. So many content marketers today rely on social media and emails to market their product or service. These channels can provide you leads but only when your prospective customer will catch your service at the time when he needs it. Still, search engine marketing works so well due to which the products are seen at the right time by the customers when they need it.
To market your content, you have two options:
- Content publishing on high authoritative sites where content may rank higher.
- Build authority of your site and increase its rank.
If your content will rank well on search engines then you will automatically get a good exposure on a search engine. In this way, you will be able to drive more organic results and generate more profitable options. So, if you are making your content marketing strategy then you must create good and relevant content and then promote your content through various ways like by outreaching your customers or through digital PR or by guest blogging. The options are just the endless but choice is completely your which option suits you the most.
How can SEO and Content Marketing supercharge each other?
If you have well optimized and fair content then your rank will surely get improved. Not only your rank will be improved even you will get organic traffic for your site. Good and relevant content can provide you good exposure so that your product will appear to right customers at right time. It will be your marketing gold to reach targeted customers with no extra efforts.
As far as content marketing is concerned then outbound links or guest blogging are two ways that can provide you good exposure. SEO cannot be done without proper content, while when it comes to content marketing it cannot also be performed without content. So, we can say that SEO and content marketing both are not separate instead integrated approaches that work together to improve the page rank or site rank for the search engine.
Finally, it is quite obvious that SEO and content marketing are linked terms and SEO is about content marketing and content marketing is all about SEO. SEO cannot be done without content and for content marketing SEO knowledge is essential. Integration of content marketing with SEO can increase the brand performance and improve the overall success rate of a campaign as well.