Today, web development plays an important role in the success of a business or brand. Before starting a business, the owner first thinks about the business website and its development. For this purpose, he/she approaches to the web development company which effectively and efficiently analysis the business requirements and design of the website accordingly.
Why we need a website for our business?
We all are well aware from the term website, the front face of the organization which is directly interacting with visitors and targeted audience. Thus, the website design should be more attractive as well as informative so that targeted audience can easily connect with the business or services offered by it. The main purpose of a website is to educate and guide the brand audience about the business and its services.
After creating a website, the next step is to promote the business and its services in front of the targeted audience. For this, we need to spread the business and its related information to all the audience thus we need marketing. Today, the trend of marketing gets changed. Marketing becomes digital. Now, all eyes are looking for what is Digital Marketing? And why we need it in our business? If Yes then no need to wait, we are going to discuss the meaning of Digital Marketing.
Digital Market – Meaning and Benefits
As per today’s trend, Digital Marketing is boon for ecommerce or onlinebusiness. Digital marketing refers to the process of promoting our brand world widely using the digital channel named Internet. The most powerful terms of digital marketing are Social Media and Search Engine. This is because search engine and social media are the platform where we promote our brand and connect with the audience. Let’s discuss digital marketing techniques.
Popular Techniques for Being Digital in Promotion
Search Engine Optimization (SEO): Enables to promote our brand using the strength of search engine mainly named Google.
Social Media Marketing (SMM): Refers to the promotional activities which enable business or brand to connect with the targeted audience.
Pay Per Click (PPC): Allows promotion of brand on click to the advertisement. In PPC, an advertiser pays the publisher on each click to the advertisement.
Content Marketing: Uses the strength of the content to educate or promote brand all over the world. Here, high quality content is used in the website which is rich of quality keywords.
Affiliated Marketing: Refers to the marketing technique in which we promote our brand or products in other website.
All these techniques are ensuring 100% result with guaranteed boost in profitability and returns on the investment.
Benefits of Digital Promotional Techniques
- Boost in profitability and returns
- Enhance website visibility
- Increase website ranking
- Higher web traffic
- Higher conversion rate
- High quality content and keywords
Role of Google in Digital Marketing
Google is the most popular search engine in among the available search engines like Bing. It offers several opportunities to its users like answer to all queries with several alternatives, promote brand world widely, and more. In the field of digital marketing, Google plays an important role to promote brand and helps in connecting the brand with the targeted audience.
How Google Promote Our Brand?
Digital Marketing offers Search Engine Optimization (SEO) to promote brand over the search engine. Using SEO, we enhance and improve the website visibility as well as ranking by adding quality content and other website elements like graphics, backlinks, and more. Additionally, we also take care about the placement of these website elements to attract the targeted audience.
Google introduced several techniques which enhance and improve the website visibility and ranking over the search engine result page. These techniques or algorithms are Google Panda and Google Penguin. In this post, we are going to discuss about the meaning of Google Penguin.
What is Google Penguin?
Along with Google Panda, Google Penguin is also a penalty algorithm which penalized website for having low quality backlinks and over optimizing anchor text.
If Google find out unnatural links or backlinks to our website, then Google Penguin penalizes our website for the keywords we were targeting. The result of this will reduce the web traffic for the website. For online business, less web traffic means less profitability and return on the investment. The situation is similar as bankruptcy.
How one can know that he/she will penalize by the Google Penguin?
The easiest method to find out when we have penalized by Google Penguin is to check the release date of Google Penguin and its versions. If our website is penalized just after the release of any Google Penguin version then we can assume that this is the result of Google Penguin penalty algorithm. The release date of Google Penguin and its versions are as follow:
- Penguin 1.0 released on April 24, 2012
- Penguin 1.1 released on May 25, 2012
- Penguin 2.0 released on October 5, 2012
- Penguin 2.1 released on October 4, 2013
- Penguin 3.0 released on October 17, 2014
Reason of Being Penalized by Google Penguin
Google Penguin hit our website because of us. Sometimes, we didn’t give attention to all the backlinks associated with our website. Thus, Google Penguin checks it and hit our website. When we build a website then we only care about the backlinks which we have created and forget to the link which others will create on our website. Thus, in such case, Google Penguin gets activated and penalized our website for low quality backlinks as well as anchor text distribution.
How can we remove low quality backlinks from our website?
Backlinks are the most important terminology of digital marketing which ensures 100% result and quality web traffic for our website. Quality of backlinks can directly affect the ranking as well as visibility of a website that can also harm the profitability. As per Google Penguin, low quality backlinks are the cause of Google penalty which harms our website ranking and business profitability. Thus, these low quality backlinks should be removed from the website.
Backlinks removal is not an easy task to do. To remove all low quality backlinks from our website, we should approach to web master and request to remove all unnatural or low quality backlinks from the website by writing to him/her.
Here are some tips to consider how and when to send a request to web master for removing low quality backlinks:
- We should always use our business email ID rather than any other personal email id for sending the backlinks removal request to gain the trust of web master.
- We should use polite and friendly words in our request of removal of backlinks from the website.
- We should provide exact linking details to webmaster in the request so that he/she will easily find all backlinks to the website and remove them.
In this way, we can save our website from the Google Penguin penalty and ensure quality traffic for our website or business. Quality traffic ensures higher conversion rate which is the way to greater profitability and returns to the investment.