Many business owners have listed their business on Google Maps so that if anyone wants to look out for them they can easily locate them on maps and get directions, address and phone number. This function, earlier called as Google Places, is now called Google Maps and falls under the Google My Business dashboard and can be easily used on desktop, tablet or mobile. This dashboard is used to manage and track the online presence across various platforms of Google like Google Local (Google Maps), Google+, Google Analytics and Adwords. It is essential to add the correct address and pin the exact location on the map, otherwise, your potential customers may land up somewhere else. So, if you have an established business, probably your business is already there in the Google My Business directory, but you still need to claim it. New businesses and locations need to be added and below are the steps to be followed to add or claim your business there:-
Step 1: Go to Google My Business
Step 2: Enter your Business Name and Address in the Search Box
Step 3: Select or Add your Business
Google provides a list of suggested matches and you can select your business listing if it appears amongst them. You can also “Add your business” and provide the necessary information required to help your customers identify you. At this point, it is important to maintain consistency as the address used here becomes your default address and give specific and accurate details about your business.
- Category Selection – Google has preset categories and you will be asked to choose from them only. Just keep typing your keywords and look for the best match that suits your business category. Don’t worry if you don’t find any suitable match as Google offers you to add up to 5 categories.
Step 4: Business Verification
Google sends a postcard with a verification pin within the first two weeks to verify that your business location as mentioned by you is correct. You are given 30 days time to reply and confirm back. At times, you also get the option to receive your PIN through text message or automated phone call, which is a faster and easier option.
Step 5: Set up a Google+ Page
Last but not the least, setting up a Google+ Page is a very important for Local Search Optimization and should be given high priority.